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Missouri Sports Betting Ballot Measure Approved By Voters

Missouri voters authorized legal mobile and retail sports betting wagering, allowing controlled books to take bets next year.

The sports betting ballot procedure gone by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the eight states bordering Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.

” Missouri has some of the best sports betting fans worldwide and they showed up huge for their preferred teams on Election Day,” Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. “On behalf of all six of Missouri’s professional sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose important tax earnings to our neighboring states. Most significantly, the passage of Amendment 2 means a new, dedicated, irreversible funding stream for Missouri class.”

Missouri sports betting next actions

Voter approval means approximately 14 mobile sportsbooks could begin accepting bets next year. It is unlikely all 14 available licenses are utilized.

DraftKings and FanDuel financed almost every dollar of the “yes” campaign and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the 2 “untethered” licenses readily available without having to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying fee).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, regardless of opposing the tally measure, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally’s (Bally Bet) will also likely launch their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will release mobile sportsbooks.

The staying six licenses are booked for each of the major professional sports betting groups that play home games in Missouri: MLB’s Kansas City Royals and Cardinals, the NFL’s Kansas City Chiefs, NHL’s St. Louis Blues, MLS’ St. Louis City SC and the NWSL’s Kansas City Current. The sports betting companies were amongst the most prominent supporters of the ballot procedure.

Along with DraftKings, FanDuel and Caesars, Missouri wagerers need to expect other leading national brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch possibility tiers IF Missouri citizens approve sports betting wagering:

Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa
Opposed Referendum But Still Might: Caesars

Missouri’s tally procedure permits every Missouri casino to open retail sportsbooks on their respective properties. Most if not all 13 casinos managed by the six casino operators are anticipated to open in-person sports betting alternatives such as wagering kiosks and potentially devoted, full-service sportsbooks.

The six sports betting teams can also open in-person sportsbooks within or nearby to their respective home playing venues. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot step needs the first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books’ most lucrative time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting project comes in spite of millions in funding opposing the step from one of the state’s largest sports betting stakeholders.

Caesars spent countless to defeat the measure. In a lot of other states that connect online sports betting with a state’s brick-and-mortar gambling establishments, an operator is given a minimum of one license per managed property.

In that situation in Missouri, Caesars would be managed at least three possible licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property design, business can either open additional in-house books or, more commonly, farm out the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering handle market share, could possibly have a leg up on their competitors by making the set of untethered licenses. It stays to be seen which two books will make these slots, however the language around the tally procedure would seem to favor the two nationwide market leaders.

Polling earlier in the year revealed the “yes” vote with a minor lead. Support efforts were reinforced by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements concentrated on the profits legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans’ advertisements were deceptive and the tens of millions of predicted dollars raised would have a negligible impact in a state that already spends billions on education annually.